Zoom Technologies

Zoom Technologies is a leading IT training and networking solutions provider, specializing in hardware, networking, cybersecurity, cloud computing, and more. With a focus on bridging skill gaps, it delivers quality education and training for individuals and organizations globally.

The Challenge

The Zoom Technologies team needed a unified platform to efficiently manage theirstudent data, which was coming from various sources such as their website, websitebots, and social media. They also sought a solution to run targeted marketing andpromotional campaigns based on specific criteria.

The Solution

To meet their requirements, we recommended and implemented a suite of Zoho products, including Zoho CRM, Zoho SalesIQ, Zoho Marketing Automation, and Zoho Social.

Benefits and ROI

Zoho CRM

Configured Contacts, Deals, Tasks, Calls, and Meetings modules.
Captured all student inquiries from website forms, bots, and social media in the Enquiries module.
Implemented round-robin assignment for faster counselor follow-ups.
Enabled deduplication based on email and phone to maintain data accuracy.

Zoho Marketing Automation

Set up targeted marketing and promotional campaigns.
Added signup popups to capture new leads.
Designed custom landing pages to boost campaign performance.

Zoho SalesIQ

Deployed an offline chatbot to capture website inquiries.
Automatically added chatbot inquiries to Zoho CRM as Contacts.

Zoho Social

Integrated all social media accounts into one platform.
Enabled easy monitoring, engagement, and post scheduling.

Industry

Zoho Application